⏳ Coming Soon · To Amazon
What's The Point
When There Is No Point?
A Completely Serious Look At A Completely Ridiculous World
By S.R.
Everybody is selling something. Nobody knows what any of it is for. Courses about courses, passive income, AI for everyone, subscribe forever, guarantees that may not exist — and a mug that says SAME SHIT DIFFERENT DAY, which is the whole book in four words.
The Signpost Is Not Encouraging
There's a signpost on the cover, and it points to five things in this order: Advertising, Software, Courses, Reality, Nowhere. That is also, more or less, the order in which you'll encounter them, and the order in which your money will leave.
Nobody sets out to end up at Nowhere. People end up at Nowhere by following a sign that promised they'd be somewhere.
This book is about the industry that built the signpost, the people standing on every corner selling maps, and the increasingly reasonable suspicion that none of them have been there either.
The Books The World Keeps Writing For Us
These are on the cover. Every single one is a real genre. That's the problem.
The Left-Hand Shelf
- Passive Income
- Make Money While You Sleep
- Courses About Courses
- AI For Everyone
- Manifest Abundance
- Find Your Why
- The Discount Strategy
- Twats & How To Deal With Them
The Right-Hand Shelf
- Revolutionary Software
- Guarantee* (*May Not Exist)
- 59.5% Off Everything
- Subscribe Forever
- Dust Fairies
- The Algorythm
- Reality (Optional)
Meanwhile, At The Bottom Of The Signpost
A support cast who have all seen the advert and none of them are impressed.
Mystic Joan
Knows. Eventually. Will tell you the answer for £35 — which, for a completely made-up figure delivered with total confidence, is roughly what you paid for the last course you regret.
The Donkey
Back again. Still not telling us what it knows. Positioned, as ever, slightly closer to the back door than anyone remembers agreeing to.
Three Aliens
Watching from orbit, still confused. They came a very long way for this and nobody has yet explained the discount strategy to them either.
The Robot
Still processing human stupidity. It has been processing for some time. There is no progress bar, because nobody knows how long it will take.
The Goldfish
Wearing sunglasses. BIG PLANS, SMALL BOWL. Has forgotten the advert already, which on balance makes it the happiest character in the book.
SAME SHIT DIFFERENT DAY
Not a character. A mug. Also the entire thesis of the book, printed on ceramic and sold to you for £12.99 plus postage.
It's Not For You If…
- You sell courses about courses, and are not quite ready for this
- You believe the guarantee existed
- Your mug does not say SAME SHIT DIFFERENT DAY
- You were hoping for something with a positive ending
Coming Soon To Amazon
Not on sale yet — the listing is being finished off now, and this page will be updated the moment it goes live.
⏳ Coming Soon To Amazon
In the meantime, there are ten other books available now — including Mid F@@K Life Crisis, a whole comedy universe featuring a King, a Donkey and a goat called Keith, and one about growing mushrooms, which is a different shelf entirely.
Questions About The Book
What is What's The Point When There Is No Point? about?+
It's a completely serious look at a completely ridiculous world. S.R. turns his attention to the industries that have made modern life so exhausting: passive income, courses about courses, AI for everyone, manifesting abundance, subscribe-forever pricing, guarantees that may not exist, and the general sense that everybody is selling something and nobody knows what any of it is for.
What are the joke book titles on the cover?+
They're the books the world keeps writing for us. On the left: Passive Income, Make Money While You Sleep, Courses About Courses, AI For Everyone, Manifest Abundance, Find Your Why, The Discount Strategy, and Twats & How To Deal With Them. On the right: Revolutionary Software, Guarantee* (*May Not Exist), 59.5% Off Everything, Subscribe Forever, Dust Fairies, The Algorythm, and Reality (Optional). Every one of them is a real genre, which is the problem.
Who is Mystic Joan?+
Mystic Joan knows. Eventually. She'll tell you the answer for £35, which — for a completely made-up figure delivered with total confidence — is frankly a bargain, and roughly the price of the last course you bought. She sits at the top of the signpost that reads Advertising, Software, Courses, Reality, Nowhere, in that order, which is also the order you'll encounter them.
Is it the same style as your other books?+
Yes — the same laugh-out-loud British humour as Mid F@@K Life Crisis and Am I Ready For This Shit?, aimed this time squarely at the nonsense that gets sold to us daily. The donkey is back, because of course it is. There are also aliens, who are watching and still confused, and a robot still processing human stupidity.
When can I buy it?+
Soon — it's coming to Amazon shortly and there's no buy link on this page yet. When it goes live, this page will be updated with the buy buttons at the top and bottom. In the meantime, there are ten other books available now, including Mid F@@K Life Crisis and the whole Wingle Universe.
Who is it a good gift for?+
Anyone who has recently been sold a course, a subscription, or a morning routine. Anyone who has ever read the phrase 'passive income' and felt their soul leave through their ears. And anyone who owns a mug that says SAME SHIT DIFFERENT DAY, which is this book in four words.